Work

What Creates Health?

Broadening the definition of healthy living for all New Yorkers.

Service
Campaign Branding
Capabilities
Minimalist geometric logo featuring the letters W, B, Y, and C arranged inside four sections of an abstract diamond shape. The letters are positioned in individual triangular segments forming an arrowhead outline pointing to the right against a white background.

In September 2016, NYC Department of Health’s Center for Health Equity (CHE) hosted a summit in the Bronx inviting the community to take part in a conversation about what creates health. Rather than pushing a top-down, blame-based approach to preventing chronic disease, CHE is interested in democratizing and broadening the definition of healthy living, acknowledging that social factors create important impacts on the well being of all New Yorkers.

The summit featured a diverse array of community groups, activists and artists participating in workshops and performances that explore the many facets of health equity. Particular focused was placed on the role of participatory arts as a means to expression and dialogue.

Centering on the question “What Creates Health?”, Hyperakt approached the branding of the program by creating a dynamic conversation starter. Bold blocks and colors stack to allow participants to fill in the blanks and answer the question at the heart of the event. The changing shapes allow for interesting modular compositions serving as a canvas for community members to express thoughts, ideas, and even drawings.

Two people are working together to color a design on a white t-shirt using markers. The design includes geometric shapes and text. Various colored markers are scattered on the yellow tablecloth in front of them. They are focused and wearing glasses.
Close-up of a hand using an orange marker to color a brightly colored geometric pattern on a poster. Visible text includes "What," "Health?," "Cre," and "NYC Health." The poster features various interconnected shapes in different colors.
Two young girls smile and hold up white T-shirts bearing the words "What Creates Health?" in bold black text and geometric designs. They are indoors and a person in a purple shirt is visible behind them. Walls display an array of papers in the background.
A grid of eight icons representing different public health concepts, each with vibrant yellow and purple accents. From left to right: Linking clinical practice and public health, Birth Equity, Built Environment, Food Justice, Increase awareness, Increase access and availability, Health insurance benefits, Screening.
A table filled with numerous colorful building blocks and mini-structures. Bright yellow and purple cards with text such as "Health," "Creates," and "Exercise" are placed amongst the blocks. The scene appears to resemble a playful, educational display.
A smartphone displaying a Facebook post from the NYC Department of Health and Mental Hygiene. The post promotes an event titled "What Creates Health?" with details of the event's time and location, featuring a vibrant orange and blue graphic.
A beige tote bag with geometric shapes in yellow, purple, and white. The shapes form a collage with patterns and the text "What Creates Health?" in white boxes. At the bottom, a purple rectangle with the NYC Center for Health Equity logo. Background in purple.
An event schedule on white paper with purple text is laid out in columns against a yellow background. It details activities from 12:00 PM to 6:00 PM, including Main Theater events and ongoing exhibits. An illustration of a clock is at the top left corner.
A newspaper against a bright yellow background features a purple cover with geometric shapes in yellow and white. The text on the cover reads "What Creates Health?" and "A Community Conversation." There is also a circular logo with "NYC" on it.
A group of people engaged in a musical performance outdoors. One person is playing a drum, another is seated with bongos, and others are singing. Colorful balloons and banners decorate the background, and an audience listens attentively. Bright, sunny day.
A man in a light gray shirt stands in front of a wall with yellow and white speech bubbles. He is writing on a blank speech bubble with a marker. The background has text, "What does health mean to you and your community?.
A colorful abstract artwork featuring two black silhouettes facing each other and overlapping. Bright multicolored paint splashes are integrated into and around the shapes. Text on the artwork reads, "What Creates Health?" in bold white letters.

Project Credits

Client
Year of Completion
Issues
Services
Capabilities
Project Team

More Projects

Ready to unlock the potential of your nonprofit's brand?
Reach Out