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Speed & Scale

Speed & Scale is an action plan and resource hub to end climate chaos.

Turning the tide on climate change

Speed & Scale: An Action Plan to Solve Our Climate Crisis Now is a book written by John Doerr, an engineer, venture capitalist, chair of Kleiner Perkins, and author of the number one best-seller Measure What Matters. The book is an outline of actionable objectives to get us to net-zero emissions by 2050—and halfway there by 2030.

Based on a vivid brand system created by our friends at Order we worked alongside the Speed & Scale team to create a digital storytelling experience and resource hub to build on the book's release.

A colorful chart displays ten goals for climate action: 1. Electrify Transportation, 2. Decarbonize the Grid, 3. Fix Food, 4. Protect Nature, 5. Clean Up Industry, 6. Remove Carbon, 7. Win Politics & Policy, 8. Turn Movements into Action, 9. Innovate, and 10. Invest!.

Moving leaders to act

Leaders are busy people with short attention spans. Speed & Scale is a global initiative aimed at educating and advocating for scaling targeted solutions along 10 Objectives.

Presenting the big picture

There are many levels to tackling climate change. Understanding the full picture is a critical step in advancing sustainable solutions. Speed & Scale lays out and a clear framework of Objectives including sectors where emissions need to be reduced and areas where advocacy needs to focus to accelerate progress.

Adding depth and context

Each Objective is explained in its own section on the site and supported by a series of Key Results that need to be accomplished by 2050 to satisfy the objective. The Speed & Scale Tracker also provides an assessment of progress and momentum towards meeting each key result.

A mobile phone screen displays an app with a blue background. The text reads, "Electrify Transportation," and "Reduce 8 gigatons of transportation emissions to 2 gigatons by 2050." A red vintage car is shown at the bottom. Social media and settings icons are at the top.
A smartphone screen displays a yellow UI with the text "Decarbonize the Grid" and "Reduce 24 gigatons of global electricity and heating emissions to 3 gigatons by 2050" below it. There is a glowing light bulb icon at the bottom of the screen. Social media icons are at the top.
Smartphone screen displaying a bright green background with text and social media icons. The text reads, "Fix Food: Reduce 9 gigatons of agricultural emissions to 2 gigatons by 2050." It features an image of a black and white cow near the bottom.
A smartphone screen displays an app interface with a green background. Text reads "4.0 Protect Nature" with a subheading, "Go from 6 gigatons of emissions to -1 gigatons by 2050." An image of two green leaves is centered below the text. Social media icons are at the top.
A mobile phone screen displays a red background with a heading that reads "Clean Up Industry" and a subheading stating, "Reduce 12 gigatons of industrial emissions to 4 gigatons by 2050." Below that, there are three bricks stacked, with icons for sharing at the top.

Using data to complete the picture

The Speed & Scale team has done extensive research to support their plan for each Objective and Key Result. Whether it's diving deep on energy sources for electricity, the state of transportation, or food consumption and production, each key result provides details on where we are now, and what stands in the way of meeting our goals. Interactive data visualizations help to illustrate specifically where we stand on each Key Result.

The Hyperakt team has Incredibly low ego and was flexible to our changing (and expanding) needs – a really wonderful group of people focused on making the end product great.
Anjali Grover
Managing Director, Speed & Scale
A smartphone screen displays an app interface with a red background. The text reads, "Remove Carbon", "Remove 10 gigatons of carbon dioxide per year from the atmosphere." There is an image of a straw broom at the bottom. Social media icons appear at the top.
A smartphone screen displays a purple background with a white U.S. Capitol building illustration at the bottom. Text reads "Win Politics and Policy" below a "7.0" rating. Social media share icons for Twitter, LinkedIn, and Facebook are visible at the top.
A mobile phone screen displays an app with an orange background. The app shows a rating of 8.0, options to share via various social media platforms, and the text "Turn Movements into Action" above an image of a stopwatch.
A smartphone displays a pink screen with a vintage key image and the word "Innovate!" in bold, black text. There's a rating of "9.0" in a black circle at the top left corner, and share icons for link, Twitter, LinkedIn, and Facebook at the top right corner.
A smartphone screen displays a light blue background with the word "Invest!" in bold black text. Below the text is an image of a stack of U.S. one-dollar bills. Icons for a link, Twitter, LinkedIn, and Facebook are present at the top of the screen for sharing.
We're just getting started with the Speed & Scale Tracker, but the quality of the experience already much exceeds what's on the market today.
Anjali Grover
Managing Director, Speed & Scale

Easy access to a world of information

We designed a mega menu to allow for immediate access to any of the Objectives or Key Results from anywhere on the site.

A black vertical timeline lists goals for solving the climate crisis, including electrifying transportation, decarbonizing the grid, fixing food, protecting nature, cleaning up industry, removing carbon, winning politics, turning movements into action, innovating, and investing.

A fitting home for an epic book

The entire Speed & Scale experience is anchored by it's namesake book, written by venture capitalist John Doerr, who recently made a $1.1B donation to Stanford University to create a new Climate School, in collaboration with Ryan Panchadsaram, former Deputy Chief Technology Officer in the Obama administration.

Three smartphone screens displaying profiles of three individuals: Anjali Grover, John Doerr, and Ryan Panchadsaram. Each profile includes a portrait photo, name, and a detailed bio. The background is white with the website "speedandscale.com" on top.

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