Work

Play the Beautiful Game

Using design to support fundraising for youth soccer.

A calendar hanging on a white wall. The top half features colorful text reading "PLAY THE BEAUTIFUL GAME." The bottom half displays the month of January with dates and days of the week, starting with Sunday. Several dates, including 1 and 21, are highlighted in green.

The Ucal McKenzie Breakaway Foundation, a youth soccer and community building organization in Boston puts out an annual fundraising calendar containing original artwork from the country’s most celebrated and emerging designers, artists, illustrators and photographers. Proceeds from the calendar support soccer and health summer clinics for Boston city youth ages 8-18. The calendar is sold at the MoMA store, as well as online. Hyperakt was invited to participate in the fourth edition of the calendar. Our contribution is a typographic solution using soccer jerseys to compose the phrase “Play the beautiful game.”

A dark background with the text "PLAY THE BEAUTIFUL GAME." displayed in colorful, pixelated dots. In the bottom right corner, a pixelated triangular logo is visible.
A dark gray T-shirt with the text "PLAY THE BEAUTIFUL GAME." written in capital letters across the chest. The text is formed by small, colorful dots creating a pixelated effect. The T-shirt has short sleeves and a crew neck.
Close-up of a colorful LED display showing pixelated text. The individual LED pixels are visible, forming letters with various colors like blue, green, red, and yellow against a dark background. The overall appearance is vibrant and dynamic.

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