Ready to unlock the potential of your nonprofit's brand?
Tell us what you're trying to accomplish.
Unleash your courage
Whether your brand needs a refresh or a transformation, Hyperakt can help you reclaim the confidence and courage you need to do the hard work of change.
Find clarity and courage
We believe branding is a powerful process of internal clarity: re-discovering, reframing, and challenging who you are, what you do and the role you play in the world.
With this clarity, you can tell your story with confidence and find the courage to make bold moves towards your mission. That's the power of brand.
We offer three ways to help nonprofit organizations and foundations build more courageous brands:
Discover
Your brand needs a checkup to benchmark its health and pinpoint vital issues to address.
Refresh
You need a distinctive visual identity that inspires your people and consistently expresses what’s at the heart of your work.
Transform
You need to crystalize your brand promise, and translate it visually and verbally to move and influence your people.
How do we do it?
We guide you
We know this work can feel daunting. We’re in this with you. We support your team from beginning to impact, ensuring that you know what to expect at each step. We’ll make your brand resonant to your staff and supporters, and relevant to the broader network you need to build.
We coach you
We coach your team to wrestle with the insights and tensions at the heart of your work. Approaching the branding process this way can feel hard, scary, and emotional. But it’s a critical part of distilling your brand’s big idea. For a brand to become a true strategic asset, it has to resonate from the inside out.
We challenge you
Many creative partners see unresolved tensions in their clients' work as friction to avoid at all costs. We see them as the fuel that powers provocative conversations that can spark and sustain real change.
“The deep understanding and the research and discovery phase felt different from other engagements with past partners. I also appreciated that Hyperakt was not afraid to push back on us when needed to move the project forward in the strongest direction.”
Meg Lazaros
Deputy Director of Brand and Creative, Supermajority
Insights
Does Rebranding Really Transform Nonprofits?I realize that, coming from a branding studio, this sounds like a slightly cynical, mostly rhetorical question, but hear me out. The answer might not be what you expect.
Nonprofits in a World of Shifting PowerStaying relevant means bridging Old Power and New Power.
The Ruthless Search for Your Nonprofit Brand’s Core IdeaBrand strategy results from synthesizing, distilling, and pruning to get down to a foundational idea. So how do you know when you’ve landed on the ideal strategy?
Rebranding is Expensive. Is it Worth It?Real nonprofit leaders talk about expectations and outcomes from their rebranding projects.
Branding Nonprofits is Different from Companies. Here’s Why, and Why it Matters.It’s tempting to look at consumer brands for inspiration when creating a brand for your organization. But are they really a reflection of who you are?
Take Control of Your Brand or Someone Else WillThe public often has an incomplete or inaccurate view of your organization. Building a strong brand lets you define that narrative.