West Wing Writers

Stepping out from behind the curtain to drive big ideas and conversations into the zeitgeist.

Service

Capabilities

Background

For the last 20 years, West Wing Writers, a premier communications strategy firm, has been behind the scenes catapulting some of the biggest ideas, conversations, and leaders into the cultural, political, and social zeitgeist. Today, high-caliber clients continue to roll in through references and word-of-mouth. The staff are whip smart, ambitious, and career savvy.

Visit West Wing Writers

A group of eight people, composed of six women and two men, are standing together and smiling at the camera against a purple background. They appear happy and are wearing casual to semi-casual attire, with some people wearing jackets and sweaters.

The challenge

One of the first to market back in the early 2000s, the marketplace was now full of veteran and up-start firms offering nearly indistinguishable services. After a whole year of reimagining their business strategy and trying to step out of a sea of sameness, it was time to take drastic action to move from the passenger seat to the driver’s seat—to differentiate themselves from the crowd, talk about their work differently, reach for new clients, attract and retain talent, and most importantly, wield their brand with more confidence, clarity, and focus.

The opportunity

The brand opportunity was clear. It was time to shake off the narrow label of “political speechwriters” and step into the more expansive category of “strategic communications firm”. This in turn meant it was time talk about their services and expertise differently. They were no longer just writers but a collective of strategic thinkers and politically savvy operators who guide clients from all industries and sectors through a comprehensive process of asking big questions and uncovering paradigm-shifting answers. And most critically, it was time time shed a bland, corporate identity in favor of an expression that emanated the dynamism, energy, and wit of their own staff.

From writers to thought leaders

Today, West Wing Writers is a powerful player in the world of strategic communications—with deep experience rooted in their White House origins and modern sensibilities and instincts derived from their work with Fortune 500 companies, leading philanthropies, politicians, thought-leaders, and beyond.

A grid of six headshots, each with a different-colored background. Top row: a smiling woman with long dark hair, a smiling man with glasses, a smiling woman with short blonde hair and glasses. Bottom row: a smiling person with short dark hair, a smiling woman with braided hair, and a smiling man with glasses and a beard.

A grid of pages from a presentation with various slides titled "Who We Are," "How We Work," "Who We Work With," "Story is strategy," "Thank you," and more. The slides feature text, icons, and speech bubble graphics in a color scheme of blue, yellow, orange, and white.

On the left, bold black fonts read "We are West Wing Writers." Below, handwritten text states, "We develop, we express, we amplify." On the right, text on a blue background describes consulting services, with buttons labeled "Contact" and "Learn More.

Pulling back the curtain

Their services, unique methodology, and product offerings are clearly outlined, elevating their strategic and comprehensive approach. Their team and culture are front-and-center, not just to boost credibility in the brilliant minds behind the work, but also to pull back the curtain on the vibrant culture that nurtures a diverse set of individuals, young, old, up-and-coming, and established.

A person holds a white tote bag with blue handles that reads "Story is strategy" on a beige background. Next to it, a blue background features bold black text "Who We Are" followed by a description of the team, which includes veterans of political campaigns and Capitol Hill.

The image showcases branded stationary for West Wing Writers, featuring a business card, a letterhead, and speech bubble designs. The tagline "Story is strategy" is prominently displayed along with contact details in Washington, DC and New York.

A confident evolution

The new logo confidently embraced the speech bubble in the original mark, symbolizing their commitment to strategic communication. The update is bolder and the redrawn speech bubble removes awkward spaces, solidifying the rectangular shape of the overall mark.

Professionalism, elevated

Balancing sophistication and playfulness was key to creating a brand that matched the energy of West Wing Writers' team.

A screenshot of a Zoom meeting with over twenty participants, each holding a book with a similar cover. The attendees are smiling and appear in a grid layout, with their names shown underneath their video frames. The background varies for each participant.

Comparison of a website wireframe on the left and its detailed design system on the right. "Wireframe" is a simple layout with grayscale blocks and placeholders. "Design System" features vibrant colors, images, and refined typography, presenting a professional look.

Bringing the story to life digitally

We crafted a comprehensive content strategy for their organizational website, seamlessly integrating the graphic language of their logo, with creative variations of the speech bubble motif and their vibrant color palette. This approach playfully frames their services and narrative, ensuring a cohesive and engaging online presence.

Three smartphones display different sections of the West Wing Writers website. The first phone shows "Who We Are," the second one shows "Spotlight," and the third one displays "Contact." Each section has a unique color scheme and distinct content.

“I really believe it’s the best designed professional service firm website I’ve seen…For what you do, it is eye-catching, it’s easy to understand, it is clear…I hope the audience just goes and looks at it because it is beautifully designed and I just fell in love with it right away.”

Mo Bunnell

Host of Real Relationships Real Revenue Podcast

A grayscale wireframe of a website layout divided into four vertical sections: "What We Do," "Who We Are," "Careers," and a summary section. Each section has multiple text boxes and placeholder images for organizing content and navigation.

Wireframes

A composite image featuring four vertical panels from the West Wing Writers website. The panels detail their services, mission, team, careers, internship program, and work methodology. Each panel is distinct by color and layout, filled with text, icons, and graphics.

Design System

A moving experience

Gentle animations gracefully infuse a touch of whimsical charm into the user experience, effectively expressing and embodying the unique personality of the brand.