Work

TEDPrize

Wishes big enough to change the world.

Service
Campaign Branding
Capabilities

TED (Technology, Entertainment, Design) brings together some of the most creative minds of our times to talk about their big idea. The TED Prize is given annually at a TED conference to one visionary thinker, along with a million dollars to make one wish of theirs come true. Past TED prize winners include Bill Clinton and Jamie Oliver, and wishes have ranged from ending the practice of using anonymous shell companies to commit crime overseas to “turning the world inside out” with a global art project.

Three brochures are laid out with a graphic of a circular design resembling a telescope view on the cover. Below the graphic, the text reads, "Wishes big enough to change the world." The TED Prize logo is displayed at the bottom.

For their 2012 conference, TED asked Hyperakt to create a manifesto explaining the TED Prize and its legacy so far. The TED Prize booklet takes readers on a journey through the dreams of the prize winners, and was given out to every TED conference attendee. We designed the booklet with a nested bullseye die-cut, filled it with gorgeous photography and data visualizations of the quantifiable impact of the award. All in the visual vocabulary of the parent brand.

A brochure with a white cover featuring a colorful circular design in the center. Below the design, text reads, "Wishes big enough to change the world". The logo "TEDPrize" is at the bottom. The background is a flat, neutral gray.
A close-up shot of an open book featuring a colorful circular cutout design. The cutout reveals multiple layers of circles in blue, black, and red, with a celestial background of stars, giving a dynamic, three-dimensional effect.
A close-up shot of a uniquely designed flat envelope with round cut-outs and cosmic-themed print. The open red flap reveals text about the TED Prize, including the award amount of $100K and the transformative goal of the recipient's wish.
A brochure with a grey and red color scheme is open. Visible text includes "Activistas," "Nokia," "70+," "772k," and "2.7M." One page has a circular cutout revealing part of a diagram or map beneath.
An open book features a red left page with a large circular cut-out and white text at the bottom: "It begins with a big wish." The right page shows an image of space with a round cut-out revealing a blue border and circular text inside discussing cosmic exploration.
A two-page spread featuring text and circular cutouts. The left page has statistics about the TED Prize: 70+ ideas, 25k members, 772k YouTube views, 700k event attendees, and 5k+ supporters. The right page highlights a $17M donation to ocean conservation.
Close-up of a printed page showing text in orange and black. The text contains years such as 2008 and 2009, with names like Neil Turok and Sylvia Earle, and words about fundamental principles, justice, compassion, and schools.
A red page with large white text at the top saying "Thank you." Below, smaller white text reads: "TED Prize Partners. We are grateful for the individuals, non-profits, and corporations that help make TED Prize wishes a reality." Several logos are at the bottom.

News & Recognition

Project Credits

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Project Team
  • Jason Lynch
  • Josh Smith

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