Work

AIGA Gain Conference

Changing the face of design commerce.

Service
Campaign Branding
Capabilities
Abstract graphic art featuring fragmented and overlapping black-and-white text on a green background. The texts appear distorted and partially obscured, creating a dynamic and chaotic visual effect.

The last few decades have seen the design business transform almost beyond recognition. As technologies and global reach continue to evolve, the coming years will witness still greater changes in the industry.

The American Institute of Graphic Arts (AIGA) has been the professional association for U.S. designers for 100 years. At its 2014 GAIN conference on Design and Business, hundreds of AIGA leaders and members explored “the changing face, place and character of business”, and considered how designers would fit in to economic models in flux.

A vertical banner hanging in a modern atrium with glass ceilings and large windows. The banner features geometric designs and the text "GAIN" and "REDESIGNING COMMERCE: Changing the face, place, and character of business" on a green and black background. The AIGA logo is at the top.

AIGA asked Hyperakt to brand the conference and design collateral material including tickets, tote bags, t-shirts and environmental graphics. The concept reflected the way design and business can shift and change to accommodate new challenges. Using building blocks, we developed an identity that wrapped, expanded, and contracted in each context. This identity was then extended by other design agencies to web, motion and environmental graphics.

Three stages of wooden cube arrangement: on the left, a single cube; in the middle, several cubes randomly stacked; on the right, cubes neatly assembled into a structured, stepped formation. Background is plain white.
The image is split into two sections. The left side features white cubes arranged with outlined green lines, some displaying the word "GAIN." The right side is an abstract design with bold shapes in black, white, and green colors.
An open book against a blue background shows pages with geometric designs in green, black, and white. The left page displays 3D cubes; the middle spread features text titled "Building block" with 3D shapes; the right spread is titled "Animation" with 3D green/black cubes.
An open book showing a two-page spread. The left page features an abstract geometric design with black, white, and red shapes. The right page lists a pre-conference schedule for Wednesday, October 22, detailing registration and morning professional development workshops.
A geometric design forms a calendar page displaying "WED OCT 22" in white text on a pink background. Each date is set within overlapping shapes, with a black pentagon reading "12" on the left, all layered on a gray background with a green-bordered edge.
Close-up of a blue and white booklet page with the word "SPEAKERS" prominently displayed in large, black, geometric text. A section of a headshot and brief information about one of the speakers is visible at the top right corner of the image.
Close-up of an open book on a gray surface, showing a page titled "Continental Breakfast" and "The Design of Government" on Friday, October 24. The schedule lists times, locations, and a speaker named Sanford Levinson. The page has a green and white color scheme.
A stack of colorful conference booklets is displayed on a table. The booklets are in bright blue, green, and pink covers. The blue booklet has the word "SPEAKERS" printed on it, while the green booklet says "WA". The pages inside show schedules and speaker photos.
An image of an open brand guideline book displayed on a light blue surface. The pages show font styles, web banner examples, postcard layouts, a print advertisement, and a project overview, predominantly using black, white, and green colors on the designs.
A green and black geometric design featuring text that reads, "REDESIGNING COMMERCE: CHANGING THE FACE, PLACE, AND CHARACTER OF BUSINESS" along with dates and location details. The pattern is repeated across the image with slight variations in orientation.
A stack of green and black conference booklets titled "Redesigning Commerce: Changing the Face, Place, and Character of Business." Text includes "AIGA Design and Business Conference" and "October 23-24, 2014, New York City." The AIGA logo is visible.
A conference agenda booklet is open, showing a detailed schedule on the left page and a venue floor plan on the right page in green and white. Additional booklets are partially visible in the background.
Abstract image featuring overlapping geometric shapes in black and bright blue, set against a white background. The composition includes multiple black rectangles dispersed with some light blue shapes interspersed between them, creating a dynamic and modern design.
Two individuals are standing against a white brick wall, each holding a large tote bag. The tote bags are white with a bold green and black design stating "REDESIGNING COMMERCE" in bright green letters and a smaller "GAIN" logo in white on the bottom right.
A name tag lays on a dark surface. It reads "GAIN: Design for Social Value" and "AIGA Business Conference" at the top left, "Julia Zeltser" in the center, and "Hyperakt Brooklyn, New York" at the bottom. It includes a barcode, date, and conference location.
Several colorful conference name badges arranged fanned out on a table. The badges display names and titles such as "Jason Lynch," along with designations like "SPONSOR" and "PRESS." The event is "GAIN AIGA Design and Business Conference" held on Oct 23-24, 2014.
A long wall features a geometric design with black and green shapes on a white background. The letters "AIGA" are prominently displayed in a black square in the center. The wall is in a carpeted area with a person visible in the background.

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