Let’s Bring Your Story to Life
Reach out to learn how we can help you find the words that inspire action.
Your nonprofit's impact begins with a clear, compelling story. Our Positioning & Verbal Identity service helps you articulate who you are, what you stand for, and why it matters. We help you move beyond traditional mission statements by crafting Purpose and Promise statements that resonate deeply and authentically with your audience. This approach ensures clarity and connection, making your message unforgettable.
What We Offer
- Brand Strategy & Positioning: Craft a strategic foundation that clearly defines your place in the world.
- Verbal Identity: Develop your purpose, promise, brand story, voice, and tone for consistent communication.
Who Is This For?
This service is ideal for nonprofits experiencing strategic shifts, complex messaging challenges, or evolving audiences. It’s perfect for organizations needing to clarify their purpose or strengthen their narrative to engage stakeholders more effectively. If your organization is undergoing leadership changes, expanding its mission, or navigating communication hurdles, this is the right service for you.
Why It Matters
A strong verbal identity shapes perceptions and builds trust. It guides every word you share, ensuring your mission is understood and felt. By aligning your story with your purpose and promise, you create an authentic narrative that resonates emotionally and consistently across all touchpoints. This strategic investment enhances your influence, helping you attract funding, partnerships, and talent essential for growth and impact.
What to Expect
This is an in-depth, strategic process that typically spans 2–4 months, involving leadership interviews, stakeholder workshops, and iterative feedback sessions. It requires active collaboration from your communications and leadership teams to achieve alignment and buy-in. By involving your team early, you build confidence and ownership, ensuring your new identity is embraced from within.