Lunch Talks

Scott Lachut

Director of Consulting, PSFK
February 10, 2012

A black and white portrait of a man with glasses, a beard, and mustache. He has short, wavy hair parted to the side and is wearing a tweed jacket, checkered shirt, and dark tie. The background is plain and light-colored.

Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. He has presented to a global roster of clients that include Apple, BMW, Target, Samsung and American Express.

Scott is a graduate of Syracuse University, where he majored in English, Philosophy and Religion. His writing has appeared in Media and OMMA magazines, The Huffington Post and The New York Press. His previous jobs resemble multiple chapters from Studs Terkel’s “Working.” Away from the computer his interests skew towards cooking and lawn games.

  • A man with glasses and a ponytail is speaking to a woman with short hair who is holding a phone. Another man with blond hair stands in the background, facing away. They are indoors near a window, with a bookshelf filled with books next to them.
  • A man sits in a room next to a large presentation screen displaying the title "Gaming for Good" with the subtitle "Concepts to support the reality of climate change." The Climate Reality Project and PSFK logos are shown on the bottom left of the screen.
  • A presentation slide is displayed on a screen, titled "PSFK presents THE FUTURE OF GAMING, SUMMARY PRESENTATION." The background features a black and white image of a person moving a chess piece. A psfk report badge is visible at the bottom left.
  • A brightly lit projector screen displays three key trends intersecting gaming pillars: 1. Purpose, 2. Mechanics, and 3. Functionality. Each trend is elaborated with bullet points in white text against red and orange highlighted areas on a gradient yellow and orange background.
  • A person reaches for a sandwich from a platter filled with various sandwich pieces. Each piece is secured with a colorful toothpick. The sandwiches are displayed on white trays lined with parchment paper. The person is wearing a gray long-sleeve shirt.
  • A group of people attentively listening in a seated arrangement within a well-lit room. The background features large windows and exposed brick walls. Some attendees are taking notes while others are engaged with the speaker off-camera.

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