Lunch Talks

Justin Gignac

Co-Founder, Working not Working
November 6, 2016

How to start a business when you have no business starting a business.

Justin Gignac is the co-founder of Working Not Working, an invite-only, real-time network of the most respected, most awarded and hardest working creatives in the business. Companies like Apple, Google, Airbnb, Facebook, Droga5, Wieden+Kennedy, R/GA, The New York Times, Kickstarter and Etsy use Working Not Working to manage their very nomadic workforce. Prior to starting WNW, Justin was an award-winning art director and creative director at ad agencies around the country. Perhaps best known for helping create the original ElfYourself.com and unleashing the world’s elf fetish, with over 800 million elves created. He also has gained notoriety for his various art projects, including NYC Garbage, Wants for Sale and Needs for Sale.

  • A person holding a brown glass beer bottle is partially visible, wearing a patterned shirt. In the background, another person with a patterned skirt and leather jacket stands, with a brown crossbody bag and white shoes. A stainless steel appliance is also visible.
  • A man is giving a presentation to a seated audience in a room. He stands in front of a screen displaying an image of a project titled "Garbage." The audience attentively watches the presenter, with some people taking notes. The room has a minimalist design with high ceilings.
  • A man stands at the front of a room giving a presentation to a seated audience. He points towards a projected image of sneakers on a screen. The room has white walls, a chart on the wall, and tall curtains covering the windows.
  • A group of people socializing at a casual indoor gathering. The focus is on a table with a checkered paper-lined tray, four orange cups, and bottle caps scattered around. Some individuals hold beer bottles, and one person is wearing headphones around their neck.
  • A man stands in front of an audience, pointing at a screen displaying a colorful graphic during a presentation in a modern room with white walls and industrial décor. Rows of seated individuals face the presenter, attentively listening.
  • A wooden table with several bottle caps, a bottle opener, and a checked napkin. A small metal bottle opener and a disposable plate are also on the table. The bottle caps feature a black logo with a curly design on a gold background.
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