Lunch Talks

Jonny Naismith

Design Director of Moving Brands
March 25, 2016

“Build patterns, not stamps. Set it up and let it go. Multiply, don't add.”

As Design Director, Jonny leads the creative team for Moving Brands New York. He is a wide-ranging visual designer with experience in building and transforming brands for eminent and emerging businesses. He has successfully led teams in the definition of compelling stories for businesses and the creation of design experiences that speak directly to clients and customers.

Since joining Moving Brands in 2008, Jonny has played a fundamental role in large-scale brand identity projects for clients including IntoFilm, HP, Barclaycard and Invesco Perpetual and is a driving force in constantly pushing Moving Brand’s own identity forward. Jonny’s work was exhibited as one of the highlights of D&AD’s New Blood degree show, winning Best in Show.

  • Close-up of two Brooklyn Brewery beer bottles, one with a green label marked "Brooklyn Lager" and one with a red label marked "Brooklyn East IPA," on a wooden surface. Several bottle caps, also branded with the brewery's logo, and a metal bottle opener with a twine loop are nearby.
  • A group of people are gathered in a modern, open space with a mezzanine level. They are chatting and eating at a long table filled with food platters and pizza boxes. Some people are standing while others are seated. The atmosphere appears lively and casual.
  • A speaker presents a lecture to a seated audience in a well-lit room. The projected slide reads, "Intimate lectures featuring the world’s top creative talents." The attendees face the presenter, who stands near the screen, engaging with the group.
  • A large group of people gathered in an open office space, chatting and socializing. Long tables with assorted snacks and beverages are set up, and attendees are standing, eating, and engaging in conversations. Office equipment is visible in the background.
  • A group of people is gathered in a modern kitchen and dining space, engaging in conversations and enjoying a meal. A long wooden table is set with sandwiches, drinks, and disposable cutlery. The atmosphere appears lively and social.
  • A red bucket filled with ice and numerous green-bottled beers with red and gold labels. The bucket is placed on a concrete floor. Part of a person's lower leg wearing blue jeans and black Nike shoes is visible on the left side of the image.
  • A speaker stands in front of a group of seated audience members. Behind the speaker is a large projection screen displaying a combined design of the UK and US flags. The room is dimly lit, and the speaker is gesturing with their hands while presenting.
  • A woman with long dark hair stands at a desk holding a bottle of beer. She is wearing a black shirt and has a thoughtful expression. In the background, other people are engaged in conversation in what appears to be an office setting.
  • A group of people sit and listen to a presenter in an office space. The presenter is at the front near a large screen displaying a slide with text. Desks with computers and various items are in the foreground. A large orange flag hangs from the ceiling.
  • A person is standing in front of an audience, pointing at a screen. The screen displays the Twitter handles @JonnyNaismith and @MovingBrands, along with the hashtag #MBNY. The audience is seated, facing the speaker and the screen.

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