Lunch Talks

Jakob Trollbäck

Executive Creative Director, Trollbäck + Company
July 25, 2014

Creativity is not really puzzling to me but on the other hand it’s definitely a puzzle.

Jakob Trollbäck is a self-taught designer from Sweden. Jakob began his artistic career as a DJ in his native Stockholm. Having found a commonality in music and design, Trollbäck creates pieces that transport his audience to planes of sensorial experience. He is an acknowledged industry leader in both branding and motion graphic design and has had his work featured in New York Times, Boards Magazine, Creativity and Print Magazine. Trollbäck + Company has received dozens of creative-industry awards including those from the Primetime Emmy Awards, AICP, Art Directors Club, PromaxBDA, British D&AD, Communication Arts Design Annual, The One Show and Type Directors Club. Trollbäck is also on the board of directors at the Art Directors Club, an adviser for the World Science Festival, a trustee at the Brooklyn Academy of Music and most recently he became a PromaxBDA board member.

  • A group of people are gathered outdoors at a backyard social event. Some are standing and chatting while holding drinks, and others are sitting around a table. The scene is set against a brick building and partially covered with an umbrella.
  • An audience watches a presentation showing various symbols on a screen. From left to right, the symbols are: a red square with a white abstract figure, a black diagonal line, an equal sign, a black X, and two black vertical lines denoting pause.
  • A man stands in front of a group of people, giving a presentation. He is next to a large screen that displays the words "THANK YOU." The audience is sitting and facing the presenter.
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