• Stakeholder Engagement & Internal Alignment: Identify key stakeholders, assess leadership expectations, and align teams around the benefits and opportunities of a rebrand through interactive workshops.
• Strategic Research, Planning & Brand Evaluation: Conduct in-depth research on your organization’s positioning, audience perceptions, and industry trends, including a Nonprofit Brand Score Assessment with your team to evaluate brand strengths and gaps.
• Case-Making & Advisory Support: Develop leadership and board presentations, support hiring for marketing and communications roles, and craft a project brief to set up future brand consultancy partners for success.

This service is designed for organizations with a rebrand on the horizon that need to lay the groundwork internally before launching into the full process. It’s ideal for nonprofits and foundations that want to ensure their leadership, staff, and stakeholders are aligned, engaged, and ready for change.

Rebrands succeed when organizations approach them with clarity, alignment, and strategic foresight. Without internal buy-in, even the strongest brand strategy can struggle to take hold. By investing in Brand Readiness, your organization sets the stage for a smoother, more effective rebranding process—one that is embraced internally and maximized externally. This preparation helps secure leadership support, and ensure that when the time comes, your team is ready to take on the work with confidence.

This is a flexible, advisory-driven process typically spanning 3–6 months. It involves stakeholder mapping, internal workshops, research, strategic planning integration, and leadership briefings. Your leadership team, strategy leads, and communications staff will play an active role, ensuring alignment and readiness. By taking these steps now, your organization will be fully prepared to embark on a rebranding journey that is intentional, informed, and set up for success.