Insights
Observations from our adventures in nonprofit branding.
- Beyond the Brand Guide
Foster a culture of brand participation.
- Do You Have a Website Problem or a Branding Problem?
Let’s get to the root cause of what you’re trying to fix.
- The Curious Case of the Rebrand Launch Jitters
When a nonprofit undertakes a rebrand, it’s natural to have last-minute hesitations. Take a deep breath: You’ve got this!
- A Solid Rollout Plan for Your New Brand
Before you go public with a new identity, build enthusiasm within your team.
- Planning for the Full Life Cycle of Your Brand
Thinking beyond the rebrand process.
- Is Your Brand as Good as Your Organization’s Work?
Foundations and nonprofits deserve stronger identities that reflect the true value of their contributions to society.
- 2023 Year In Review
A quick snapshot of Hyperakt’s 22nd year of life.
- How Powerful is Your Brand?
Our Nonprofit Brand Score benchmarks your brand's effectiveness and offers insights for maximizing its potential.
- What Kind of Rebrand is Right for Your Organization?
Do you need a brand refresh or a brand transformation?
- What Is Your Brand Really Costing You?
The cost of neglecting your brand far outweighs the investment in refining it.
- How Confident Do You Feel About Your Brand Voice?
Is your verbal identity concise, clear, consequential, complete, and coherent?
- Your Nonprofit Could Use a Name Trim
How to update your name for modern times without “really” changing it
- It’s Time to Change the Conversation About Change
Why strategy, branding, and design are essential to building a more just and joyous society
- Telling a New Story About Philanthropic Organizations
Philanthropies have been through the wringer, as people question their motives and actions. Branding can help communicate your organization’s new reality.
- Rowing In the Same Direction
To what extent should your nonprofit’s mission line up with your employees’ personal values?
- Renaming Your Nonprofit
A few hard truths worth sitting with
- Branding Your Nonprofit? Your ED Should Not Lead the Charge
For branding projects to be effective and run smoothly, you need the right person running point for your team.
- Let Go of the Jargon
Just say what you mean.
- Communication is a Basic Human Skill. Why Are We So Bad at It?
If communication within your organization isn’t working, branding won’t save you.
- Rebranding While In Flux
How to approach brand strategy when your organization is in a period of major transition.