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Doctors of the World

Feb 13, 2014| Print, Web

Doctors of the World Brochure

Médecins du Monde or Doctors of the World, is a global nonprofit that provides healthcare to vulnerable populations around the world. With a thriving brand presence in Europe but little recognition in the states, Doctors of the World approached Hyperakt to create a distinct visual language for their newly launched US office that leveraged the significant equity in its global brand.

We created a clear content hierarchy in a brochure and website, emphasizing bold statistics that demonstrate prove Doctors of the World's impact and reach. Use of regionally relevant photography appeals to local audiences. And an emphasis on Doctors of the World's local health clinics provides differentiation from other global health organizations.