Meaningful Design for the Common Good
May 15, 2008 |
NSF Identity System
North Star Fund approached us to consolidate their brand into a cohesive identity. The brand identity and stationery system was our first project. The original icon had a lot of equity with the fund's donors, trustees, and staff. Any departure from the icon needed to be done gradually. We approached it by keeping the original illustrative mark. We chose a cleaner and bolder font, Trade Gothic, for the corporate identity, allowing us to expand the visual vocabulary of the brand without clashing in new contexts. After resolving the logo, we moved into developing a new stationary system. We incorporated the logo and brought the organization's mission to the forefront, literally. The mission is now printed in bold type on the back of every business card.
View Site: North Star Fund
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