Meaningful Design for the Common Good

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United Nations

Jul 18, 2007

End Poverty 2015 Campaign

The UN's End Poverty 2015 Millennium Campaign supports and inspires people from around the world to take action in an effort to improve the lives of the world's poorest people. We helped Y&R Design Director, Greg Crossley, turn the campaign's new identity into a bold call to action. For the program's information kit, Crossley had the clever idea of constructing the "Make It Happen" messaging out of a tapestry of diverse people, reinforcing the idea of universal participation and cooperation. We worked with him to resolve the set's overall design, created various information graphic pieces, and ensured the end product was cohesive.