Meaningful Design for the Common Good
Nov 06, 2007 |
Product Packaging
Miss Jessie's, a line of premium haircare products for curly hair, was created by the granddaughters of Brooklyn Hair Queen Bee, Miss Jessie. Miss Jessie's had an established, high end hair product but needed to refine its packaging to make it consistent as they expanded their product line. They came to us wanting to maintain a lot of copy on the labels and incorporate an apothecary look. The challenge was in creating a hierarchy for headline and body copy so that it was easy to read the bold product name while maintaining the elegance of the typographic hierarchy regardless of the amount of copy. The typography is highly crafted to fit just right, and we carefully created a style guide of fonts for the labels. The Miss Jessie's packaging has been one of the most popular projects we've ever done, it's been published on dozens of blogs and in several printed publications.
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