Meaningful Design for the Common Good

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Formento & Formento Photography Branding and Site

Dec 21, 2011 |

BJ is the brilliant photographer, Richeille is the stunning art director. Together they are the extremely talented husband and wife super duo Formento & Formento (this site includes nudity so use caution if you’re at work!). You may know about Formento & Formento from their photography and styling magic in our I Have PSD video. Often you’ll find them running around the world capturing beautiful moments in time, but whenever we get the chance to work or collaborate with them, we jump on it.

First off, we created their new identity by designing custom lettering in an attempt to emit grace as they, and their work do. They’ve been working hard the past few years creating tons of amazing content and they needed a new way to showcase it. We based the design on their photography by using a clean and minimal aesthetic, letting the work’s true beauty speak for itself. It lent itself well to responsive, full screen layout which we totally love. We partnered with Eric Jacobsen and developed the site using CSS3, HTML5, and jQuery.

Let us know what you think!

Aymie

Informative Gift Wrap; Update: ‘Tis better to give than to receive

Dec 07, 2011 |

UPDATE 2: Sales have ended. Thanks for all your support and happy holidays!

UPDATE: ‘Tis better to give than to receive

We are paying for all the gift wrap and donating the money to charity! Anyone who has purchased our holiday gift wrap or who purchases a roll before the deadline (sales end December 13, 2011 Sales have ended) will have the 100% of what they pay donated to the Cystic Fibrosis Foundation (up to $1000). CF is a fatal disease that affects kids and currently has no known cure. Kids and their families grow up with the knowledge that they are unlikely to pass their 30th birthday, but the CFF is working to change that. This charity is especially meaningful to us, as a member of our team has a personal association with it and we are very proud to support it this holiday season.

Original Post Below:

This season we decided to inform and inspire with holiday gift wrap for our friends and family. Our custom designed, limited edition paper reveals 20 little known, quirky facts about the season. Did you know that Christmas trees are edible? Or that Santa’s sleigh is carrying 321,300 tons? Or that the average density of a fruitcake is the same as that of mahogany? As a special 5-day offer we are taking your orders right now. We will contact our printer on your behalf and have a roll printed and shipped to your house. Spread the joy of beautiful design and fun facts this season to those you love!

We are selling the gift wrap at cost We are paying for all the production and shipping costs and donating your $20 for charity (see above) —Happy holidays! Each roll measures 19″ x 6′ 4″ and is printed on demand and shipped via USPS 2-3 day delivery to the address you provide (domestic US addresses only).


Josh

Get Your World Cup Radial Bracket Poster Here!

Hyperakt, an independent NYC design studio, has designed a radial bracket documenting the results of the 2010 World Cup. We thought soccer-obsessed designers like us might like to have a copy of it in the form of a beautifully printed poster. The poster was printed thanks to the pledges of supporters on Kickstarter, where in one month the project received 244% funding from 230 backers! You can see photos of the poster on press here. The poster has been featured on several design blogs, on the cover of the Berliner Morgenpost and it was the subject of a feature article on the New York Times official soccer blog, Goal.

The good news is you can still get a print of the poster. We printed a limited edition of 500 24′ X 36′ posters and 500 18′ X 24′ posters. The posters are printed in CMYK plus a spot silver ink on an 80lb cover uncoated, 100% recycled Astrolite stock. The larger posters are $40 + shipping and the smaller ones $25 + shipping. You can get them here:

Hyperakt World Cup Radial Bracket Poster

Hyperakt World Cup Radial Bracket Poster

Hyperakt World Cup Radial Bracket Poster

Hyperakt World Cup Radial Bracket Poster

Deroy Peraza

Puyol’s Haircut Menu

Jul 08, 2010 | , , ,

Spain’s play was dazzling in World Cup semi-final victory over Germany, but the goal that got them through to the final came from the head of defender Carles Puyol. Puyol, who is an FC Barcelona defender is one of the most passionate players to play the sport in recent memory. He is diehard gladiator who would do anything for his team.

Puyol’s most recognizable physical feature is his curly mane. Many who admire Puyol’s efforts on the field have questioned his coiffure choice. My friend Meghan’s Facebook post yesterday inspired me to conduct an experiment. Should Puyol borrow a new do from one of his more polished looking teammates? You decide:

Deroy Peraza

The Beautiful Game Through the Lens of a Master

Hyperakt Interviews Photographer John McDermott

In the week since we launched our world cup poster funding campaign, we’ve interacted with a bunch of really great soccer enthusiasts. Last night I received an email entitled if you’re soccer obsessed, you will like this. He was right.

The email contained a link to a video through which a profoundly experienced photographer delivers a masterclass on how to photograph ‘the beautiful game’. The email was signed John McD, also soccer obsessed. I sat and watched the entire video, enthralled by the emotion captured in the images, fascinated by the amount of soccer history this man has witnessed on the front lines.

Pat Rice and Johan Cruyff, N. Ireland v Netherlands, Windson Park, BelfastPat Rice and Johan Cruyff, N. Ireland v Netherlands, Windsor Park, Belfast

In the 1970s John McDermott became one of the official photographers of the North American Soccer League (NASL) where he photographed the greatest players of that era, including George Best, Franz Beckenbauer and Pelé. He became a regular contributor to Sports Illustrated, Newsweek and Time Magazine. His client list includes Adidas, Diadora and FIFA. He has covered 10 Olympics and 7 FIFA World Cups. He was a member of the FIFA Photographers Pool at the 1998 and 2002 World Cups and has been recognized as one of UEFA’s World’s Best Soccer Photographers. You can see more of John’s work at mcdfoto.com. We had the pleasure of asking him some questions about his impressive body of work.

What was the first World Cup match you covered, and what was the experience like for you?

1982, Argentina vs. Belgium at the Nou Camp in Barcelona. It was difficult because, even though I was working for the International Edition of Newsweek, I was from the USA which at that point had less standing in FIFA’s eyes than Outer Mongolia. I had to beg and plead for days just to get a ticket to work on the field. The answer from the FIFA people was always something like, “But you are from the United States. You are not INTERESTED in soccer. Why are you even here?” It was a frustrating, but also fun, month and I learned an awful lot. And now, of course, the USA has hosted one World Cup, is bidding to host another one and is an important player within FIFA. And I’ve been one of FIFA’s official photographers at two World Cups, 1998 and 2002.

Read more…

Deroy Peraza