Meaningful Design for the Common Good
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Jan 13, 2012
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Our identity for UNICEF's Voices of Youth has been selected as one of the Best Identities of 2011 by Brand New, a popular blog about branding and rebranding. The identity was very popular with readers, having received the highest marks among all the identities published on the site throughout the year. 89% of readers rated the logo as "great", 86% of readers rated the identity's icon system as "great", and 90% of readers rated the application of the identity as "great."
Armin Vit, Brand New's author, wrote:
"The logo played with all the elements of the name: An implied 'V', a Gestalt-ish 'Y', and a speech bubble for voices. While it could have been cliche, the logo was one of the crowd favorites of the year. The applications and supporting icon system made this one of the best rounded identities."
