Designing and developing a website generally has one broad goal in mind: make an impression on people, be memorable. What better way to stick with people than to allow them to have fun while they experience the web? The article discusses approaches like "Improving on the Ordinary" - adding a sense of fun and personality to otherwise boring pages like company bio pages or contact forms; "Frustration = Fun" - turning error pages into humorous illustrations; and "Storytelling and Fun" - where the Car Sharing piece comes in.
Engaging users to "drive" through the website's landscape and encouraging exploration by clicking on illustrated pieces makes the entire experience one that we hope is both memorable and fun!
Smashing Magazine's article is here
And you can explore the Bright Future of Car Sharing here