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NPR: Studio 360

Rebranding Teachers

May 26, 2013 | Brand ID, Print, Web

Teachers are currently represented by uninspiring, childish visual imagery. Images like apples, chalkboards, and the ABCs neither revere the profession of teaching nor do justice to the intellectual and creative development teachers help guide in students of all ages.

WNYC's Studio 360 asked us to create a new visual vocabulary that reflects the multidimensional role of the teacher. Listen to our interview with Kurt Andersen on Studio 360 and check out our full presentation.

We began with a simple premise, that education is the key to human progress, therefore teaching is among the most important professions for humanity. Our new visual vocabulary should capture the excitement and magic of activating the potential that is innate in every student. It should celebrate the process of developing ideas, reflect the collaborative nature of teaching and pay homage to existing visual tools used in teaching.

Our solution is all about connecting the dots. Visual maps, like teachers, help learners brainstorm ideas, reveal relationships, explain processes, tell stories and much more. The visual language of these connected dots can be found in toys, in letter tracing, in classroom brainstorms, on the whiteboards of innovators, in maps, in molecular structures and beyond.

Connecting the dots allows us to create a boundless visual language that celebrates teaching and learning in a way we can all be proud of.

Since revealing the work, we received requests from teachers who felt inspired by the work, and wanted to use the images in their classrooms. We have released the work under a non-commercial creative commons license. Download and use the visuals to celebrate the multidimensional role of teachers!