Paula Scher

Paula Scher

Partner, Pentagram

Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher, and in 1991 she joined Pentagram as a partner.

Drawing from what Tom Wolfe has called the “big closet” of art and design history, classic and pop iconography, literature, music and film, Scher creates images that speak to contemporary audiences with emotional impact and appeal. Three decades into her career, these images have come to be visually identified with the cultural life of New York City.

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