Céline Semaan is CEO Creative Director of Slow Factory and The Library: Sustainable Fashion Archive. She has worked as a Digital strategist and Designer for International brands and services. She has pioneered new materials and has coined the term “fashion activism”, i.e. using fashion as a medium for social change. Her work has been seen on CNN, Forbes, The New York Times and Vogue. Her background is in user-experience design, information architecture and multi-media art. MIT Media Lab Director’s Fellow, she focusses on new material and influencing customer culture.