Social activists often lack the expertise necessary to effectively communicate their stories, and thereby have trouble gaining the momentum they need to keep doing good. Here at Hyperakt, we’ve seen firsthand the impact it can have when we apply our skills in design and storytelling to working with changemakers. So we wondered: how can we expand the connections between storytellers with the changemakers? After all, the creative community in New York is diverse and vibrant - yet many of these storytellers aren’t working on the issues that matter most.
The Re3 StoryHack was an immersive hackathon that brought together 100 creative storytellers with 8 social activists. Over the course of a single weekend in October of 2013, we innovated communication pieces on justice-based issues. We adapted the hackathon model, which focuses the energy of highly creative people over an intense couple of days, to include designers, developers, journalists, filmmakers, photographers, as well as social activists from key organizations.
Our goal was to expand the boundaries of persuasive storytelling to complex issues like economic fairness, human rights, and poverty. We wanted to react to the world around us, rethink the way important issues are communicated, and resolve confusion about some of today’s greatest challenges.