Voices of Youth is a UNICEF initiative that offers young people a safe online community to learn about and discuss global issues - human rights, poverty and education. UNICEF approached Hyperakt to give the Voices of Youth brand its very own voice. The new brand needed to strike the perfect pitch between credibility and youthful exuberance. It had to resonate with young people regardless of their age or cultural identity. And of course, it needed to speak to all of the world’s languages.
Hyperakt created a brand identity that was immediately accessible to young people around the world. The new Voices of Youth brand visually invites youth to share and connect about the critical issues impacting their lives. Vibrant, rich illustrations transcend language and cultural differences and clearly articulate everything the platform has to offer. The versatile new brand radiates with the optimism and openness UNICEF hopes to nurture in the global citizens of tomorrow.