Since 1961, Vera has driven change in the justice system by producing ideas, analysis, and research that inspire changes, and has worked in close partnership with justice system and government leaders to implement them.
Fifty-five years later, in a critical moment for justice reform, Vera is joined by more voices around the country and across party lines than ever before. When they reached out to Hyperakt, they were looking to match the urgency of today’s calls for change with an updated visual identity that would be at the heart of a new website, illustrating both the possibility and promise of working together to find solutions to seemingly intractable problems.
Hyperakt leveraged Vera’s standing as an agent of change in the criminal justice space, positioning them as catalyzers for reform. The idea was to reframe justice – rethink its purpose, involve new voices, and shine a light on the people most affected by its legacy. The notion of reframing justice drove the brand identity and informed the entire digital experience for site.