Google Fiber brings ultra high-speed fiber optic internet directly to American homes – for free. For its initial deployment in Kansas City, Google Fiber needed a simple way to inspire prospective consumers. The Fiber Team turned to Hyperakt to help them explain the revolutionary impact that super high-speed internet can have on people’s lives.
Hyperakt created an interactive wall in Google Fiber’s Kansas City showroom, the home base for the service pilot. Our installation combined static and motion graphics to illustrate the benefits lightning-fast internet has for education, healthcare, employment and entertainment. We extended Google Fiber’s visual language into a consistent set of visuals that fit within the broader Google brand ecosystem.