Insights

Make sure your brand hasn't lost its way.

The moment to rebuild starts now.

For foundations, being more open and visible doesn’t have to mean sacrificing humility.

An impromptu interview with my daughter about the many important roles of branding.

Strategic branding can shift perspectives.

The Harris/Walz brand comes together quickly, and so does the Democratic Party.

This is what you need to share with creative partners to set yourself up for a successful branding effort.

Engaging the right stakeholders, at the right time, in the right way can make the difference between a rebrand that sticks the landing and a rebrand that flops.

The art of political branding on the fly.

In the face of a changing nonprofit world, improving what you do well can be more effective than becoming what you are not.

How to secure support from your executive team and board to fuel a rebrand.

This is how much organizations of different sizes should plan to invest in branding.

Your brand isn’t BS – it’s your reputation.

Foster a culture of brand participation.

Let’s get to the root cause of what you’re trying to fix.

When a nonprofit undertakes a rebrand, it’s natural to have last-minute hesitations. Take a deep breath: You’ve got this!

Before you go public with a new identity, build enthusiasm within your team.

Thinking beyond the rebrand process.

Foundations and nonprofits deserve stronger identities that reflect the true value of their contributions to society.

A quick snapshot of Hyperakt’s 22nd year of life.